Featured · Graphic Design

A clear focal point for a clue-heavy thumbnail.

An investigation thumbnail built around a seated figure, with clues around him and the presenter to one side.

What went into it

Start with the figure, then let the eye follow the clues.

Several clues needed to fit into one image without losing the main subject.

Long-form documentary and investigation viewers.

I don’t have the original brief or performance figures for this project.

Key decisions

How the main subject and supporting images share the frame.

01
The main subject
The seated figure is larger and more brightly lit than the surrounding details.
02
Clues around the edges
Money and other objects add context around the central figure.
03
A place for the presenter
The presenter sits to one side, leaving space for the main scene.

Contribution

Deliverables

Result